Work

Go-to-market campaigns for four NFL-branded fitness clubs — 10,000+ leads in three months, +40% CTR and +24% conversion via brand-creative and engineering partnership.

Ground-up identity, launch campaign, 2026 digital system, and the React landing site for UFC GYM’s performance-wellness clinic brand — ten service lines across six placements, launched with the Corona flagship.

Event identity, illustration system, and campaign comms for UFC GYM’s global franchise convention — plus the Next.js and Postgres registration platform it runs on.

One identity, twenty-two school mascots. A fixed frame with a variable slot, so every campus in Contra Costa gets a Walk N Roll mark that looks like their own school — banners, keytags and stickers in English and Spanish.

A horizontal lockup and an octagon badge for UFC GYM’s jiu-jitsu program — one mark built as a family of outlined, stencil and stamped variants so it holds on a gi, a wall, or a banner ad. 40-page brand guide and full launch rollout.

On-field photography for Cal Bears Athletics and CSU East Bay Pioneers — same-day Photoshelter delivery during games, frames built for editorial speed.

Custom front-end framework plus a late-cycle sales tool: +42% lead acquisition, -33% page load time, +13% conversion through A/B testing.

Brand, creative direction, and web for clients in food & beverage (Karascupcakes — +20% online sales), wine (Flora Springs, VinoCartel), and community (Lafayette Community Foundation).

15+ years of brand, lifestyle, portrait, event, and architectural photography. Selected work across sports, food & beverage, and B2B clients.