Case study · 2026

PWR Clinics — Brand Identity & Launch

Ground-up identity, launch campaign, 2026 digital system, and the React landing site for UFC GYM’s performance-wellness clinic brand — ten service lines across six placements, launched with the Corona flagship.

Role: Director of Brand Marketing · Creative Director · Front-End Developer
Client: PWR Clinics · UFC GYM
Medium: Brand Identity · Packaging · Print · Direct Mail · Social · Digital · Web
Date: 2026

Challenge

UFC GYM needed a clinic brand that could stand next to a fight brand without borrowing its voice. PWR Clinics sells hormone optimization, peptide therapy, IV nutrients, and recovery — a category where the credibility bar is medical and the competition is either a strip-mall med spa or a telehealth app. It had to read as clinically legitimate to someone evaluating a prescription and performance-native to someone who trains six days a week, and launch inside an existing club without looking like a kiosk bolted onto the lobby.

Approach

Directed the brand end to end — identity, launch, the 2026 digital system, and the site it all points at — with an outside design partner producing mock-ups against direction I set. Two identity directions were carried far enough to be judged side by side rather than argued about, down to vial and carton concepts: gold-on-black leaning on metallic weight and hex-grid structure, cyan-on-black trading luxury signaling for clinical clarity. Launch ran on the Corona flagship — three ad layouts, a two-sided mailer, and a three-post Instagram panorama sequenced Coming Soon, Grand Opening, Now Open so the feed carried the countdown. The 2026 campaign moved the brand onto a holistic register — serif display, natural texture, air — ten service lines across six placements off one art-direction spine. Built the landing site in React and Tailwind to carry that system into a funnel: a hero that rotates through the five pillars, a program page per protocol, and a Founding Member vault that gates early pricing behind a real reason to act now.

Outcome

PWR Clinics opened inside UFC GYM Corona on July 29, 2026, with the full launch kit running against that date. Both identity directions ship documented, so the brand flexes premium or clinical by context instead of relitigating the logo every quarter. The texture library behind the 2026 campaign runs straight through the site's hero rotator and program cards — the ads and the funnel share one set of assets, which is the whole point: the next service line ships everywhere at once, without a designer in the loop.

Supporting work

The PWR Clinics wordmark — performance, wellness, recovery under one mark.

PWR Clinics identity system — Primary and secondary lockups, iconograph, and palette — the gold direction.

PWR Clinics packaging concepts — Vial, carton, and kit concepts rendered as mock-ups to pressure-test the direction before production spend.

PWR Clinics direction explorations — The cyan direction, carried far enough to be judged against the gold rather than argued about.

PWR Clinics grand opening direct mailer — Two-sided grand opening mailer for the Corona trade area.

PWR Clinics grand opening social panorama — A three-post Instagram panorama sequenced Coming Soon → Grand Opening → Now Open, so the feed carried the countdown.

PWR Clinics 2026 campaign — The 2026 campaign moved the brand onto a holistic register — serif display, natural texture, air.

PWR Clinics digital ad system — Ten service lines built across six placements from one art-direction spine.

PWR Clinics holistic texture library — The texture library — so the next service line ships on-brand without a new shoot.

PWR Clinics website hero system — Four hero variants — one per program pillar, each on its own texture from the campaign library.

PWR Clinics website program pages — The program grid, and a single card — protocol, benefit, and two ways in.

PWR Clinics website five pillars section — Five pillars of optimization, framed so the program reads as a system rather than a menu.

PWR Clinics website outcomes section — Outcomes stated in the numbers a member actually feels — recovery, adherence, time to change.

PWR Clinics website member access sections — Member results, the Founding Member vault, the questions serious people ask, and the close.

PWR Clinics website at phone width — The same system at phone width, where most of this traffic lands.