NFL Football Fit — Grand Opening Campaign Series · 2019
Bears Fit
Grand opening campaign for the Chicago Bears fitness club — first NFL Football Fit market open under the franchise model.
- Role
- Creative Director · Designer · Photographer
- Client
- Chicago Bears · M6 Football Fit
- Medium
- Print · Email · Digital · Social · Environmental
- Date
- 2019
Challenge
Bears Fit was the first market open in the NFL Football Fit series — opening in Chicago with a fan base that's earned the right to be skeptical. The campaign had to read as authentically Bears to lifelong fans while inviting non-fans into a premium fitness experience, and had to set the template every subsequent NFL Football Fit club would follow.
Approach
[TBD: per-market campaign breakdown — presale, grand opening, and retention beats. Print, email, digital, social, and environmental graphics. Bears-specific brand voice and color discipline. NFL brand-standards compliance. Photography direction.]
Outcome
[TBD: market-specific metrics — leads in the presale window, opening-week membership counts, channel performance against benchmarks set at series level.]