NFL Football Fit — Grand Opening Campaign Series · 2023
Texans Fit
Grand opening campaign for the Houston Texans fitness club — final club open in the four-market NFL Football Fit rollout.
- Role
- Creative Director · Designer · Photographer
- Client
- Houston Texans · M6 Football Fit
- Medium
- Print · Email · Digital · Social · Environmental
- Date
- 2023
Challenge
Texans Fit was the final club open in the four-market NFL Football Fit rollout — opening in Houston after three other markets had already established the brand template. The campaign had to feel authentically Texans (the H-Town identity is its own thing, not a generic NFL voice) while inheriting and refining the playbook every prior open had stress-tested.
Approach
[TBD: per-market campaign breakdown — presale, grand opening, and retention beats. Print, email, digital, social, and environmental graphics. Texans-specific brand voice and color discipline tuned to the Houston market. NFL brand-standards compliance. Photography direction. Operational refinements carried over from the prior three opens.]
Outcome
[TBD: market-specific metrics — leads in the presale window, opening-week membership counts, channel performance against benchmarks set at series level. Final-club role in the cumulative 10,000+ series lead total.]